If I didn’t manage to give readers enough reasons to start blogging in my previous post on dynamic growth possibilities for blogging and podcasting, here’s one additional reason: it’s good for your career. Bass trombonist Mark Fry brought this post on career advantages associated with blogging from Penelope Trunk’s Brazen Careerist to my attention:
1. Blogging creates a network.
A blogger puts himself out in the world as someone who is interesting and engaging — just the type of person everyone wants to meet. “A blog increases your network because a blog is about introducing yourself and sharing information,” says Kaputa.2. Blogging can get you a job.
Dervala Hanley writes a quirky literary blog that got her a job is at Stone Yamashita Partners, a consulting firm that “tries to bring humanity to business.” Hanley told me that the firm was attracted to her ability to put her business experience into personal terms on the blog.3. Blogging is great training.
To really get attention for your blog, you’re going to have to have daily entries for a while. At least a few months to get rolling, and then three or four times a week after that. So you will really get to know your topic well.4. Blogging helps you move up quickly.
To escape the entry-level grind, you can either pay your dues, working up a ladder forever, or you can establish yourself as an expert in the world by launching a blog. High-level jobs are for people who specialize, and hiring managers look for specialists online. “Decision-makers respect Google-karma,” writes Tim Bray, director of Web technologies for Sun Microsystems — on his own blog, of course.5. Blogging makes self-employment easier.
You can’t make it on your own unless you’re good at selling yourself. One of the most cost-effective and efficient ways of marketing yourself is with a blog. When someone searches for your product or service, make sure your blog comes up first.
Read the complete post here.
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This post makes me start to evaluate if blogger has been good for my career….. seriously, I don’t think I can see it at work yet. Not in my kind of work whereby confidentiality of my work with clients need to be maintained.
But well, blogger has indeed extended my social network, and has been therapeutic for me so far.
Blogging can be a good marketing tool. Jason, I have a link to a post on marketing classical music on my blog. It’s here.
I am thankful to come across your blog through blogging. I have learnt a lot just simply reading your blog. Thank you.
Hi, Jason, thank you for linking to Brazen Careerist.
@ oceanskies: You don’t need to blog about the work you’re doing, per se. You can blog about the field you’re in. Look at the top bloggers in the field of publicity, for example (Steve Rubel, Peter Himler). They don’t blog about their client work — they are probably under contract not to. But they blog about the field. The goal of the blog should be to show that you have expertise in your chosen field. Presumably, you are reading and conversing about issues in your field that reach beyond the scope of your particular client interaction. Blog about that. It’ll help your
career.
Penelope
Penelope’s advice is really excellent. No matter how you cut it, becoming adept at writing about and fostering interest in a specific topic is one of the best things about blogging. I am more into my topic (double bass and classical music) than I was before this blog, simply due to the fact that I am writing about it and doing research in the field on a daily basis.