This interesting story from Polyphonic.org ties in well with my thoughts and observations on future directions for the music business covered in Road Warrior Without an Expense Account Part X – Refocusing (Musical Entrepreneurship). You can find this complete series (and dozens of other long-form essays) under my new Articles link above the post section in this blog.
Marketing consultant Christopher Stager was recently invited to participate on a London Artist Managers panel, where he outlined the following fundamental behaviors of audiences:
- Audiences are drawn more to repertoire than to artists
- Make no mistake: audiences are shrewd, selective consumers
- Audiences buy what they know
- It’s not just “what” we play – but also “when” we play it
- It’s not just “what” we play – but also “where” we play it
- Participation in school music programs is a predictor of attendance
- Classical audiences are not graying
- Classical music – at least as it relates to audiences – is in transition, not decline
Intrigued? Read the complete article here. Agree? Disagree? I’d love to hear what you think about these points. Mr. Stager puts forth some interesting statements here, and I’d be interested in hearing the opinions of other readers.
- Audition process discussion from Polyphonic.org
- Professional Sacrifices – Polyphonic.org discussion
- “Gee, all I ever wanted to do was to play my instrument”
- Milwaukee Symphony’s Robert Levine interviewed
- Are we giving new music the respect it deserves?
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