Jason Heath’s Double Bass Blog

Directing readers to examples of progressive thinking in the orchestra world is one of the goals I have for this blog, including examples of repertoire selection, hiring practices, ideas for audience building, distribution methods (iTunes, podcasting), or any other effective ideas for thinking outside of the box. The San Francisco Symphony held what is likely the first ‘blogger night’ for a symphony orchestra, inviting Bay Area bloggers (including oboeinsight’s Patty Mitchell) to a free night of music, complete with free refreshments in the press room.

San Francisco is not a surprising location for a classical music blogger event, of course. With the decline in newspaper arts coverage and the rise in prominence of many classical music bloggers,
it is only natural that orchestras will start turning to this new form of music journalism. The more that orchestras do to engage and involve bloggers, the more likely they are to get coverage and buzz.

You can check out the following links for more information about this event (check out more links at Patty’s post here):

• Photos from Bloggers Night at the Symphony - oboeinsight
• SF Civic Center blog
• Metroblogging San Francisco
• The Standing Room
• All About George

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